The Art of the "Beauty Shot": Behind the Scenes of Our Beef & Broccoli Photoshoot

When you see our new My Easy Dish Beef & Broccoli packaging in the aisles of your Costco, the first thing that catches your eye is the image: a vibrant, appetizing dish that promises a delicious meal.

But have you ever wondered how we capture that perfect photo?

In the food industry, the first impression is crucial. The photo on the packaging is our first point of contact with you; it's our product's ambassador. It must faithfully reflect the quality, freshness, and flavor we put into every dish.

Today, we're giving you an exclusive behind-the-scenes look at the creation of our "beauty shot"!

1. Food Styling: Artistic Precision

To get this result, nothing is left to chance. It all starts with our talented food stylist.

As you can see in our behind-the-scenes photos, every piece of tender beef and every crisp broccoli floret is meticulously placed. It's a job of artistic precision: the stylist composes the dish to capture the texture, the shine of the sauce, and the bright colors in the most authentic and appetizing way possible. Every single sesame seed is considered!

2. Precision Photography: Capturing the Flavor

Once the dish is plated, our photography team gets to work. The lighting is adjusted down to the millimeter to bring out the freshness of the ingredients without creating unwanted reflections. It's a delicate balance to ensure the image is as realistic as it is delicious.

Every detail is crucial. As you can see, the camera is tethered directly to an external monitor. This allows the entire team to validate the composition and sharpness in real-time. We make sure the image perfectly reflects the quality of our dish before the final "click."

3. The Result: From the Photo to Your Plate

The fruit of this intense and passionate day of work? It's this image:

This is the photo that served as the basis for creating our bright red packaging. It's the one that, we hope, makes you hungry and introduces you to the restaurant-quality of our Beef & Broccoli, which is cooked sous-vide and ready in just 5 minutes.

The next time you see our box at Costco, you'll know all the care and passion that went into it, from recipe development all the way to its representation in a photo. This is our commitment to quality, every step of the way.

Want to taste the result?

Find our new 1 kg family-size Beef & Broccoli in the refrigerated meals section of your participating Costco. Enjoy!